Netflix’s (NASDAQ:NFLX) wildly unpopular price hike has come and gone from the headlines. The move was ragingly criticized by the streaming service’s userbase… for a while. Ultimately, subscription numbers were largely unaffected and investors welcomed the change with fanfare. While the new price will likely hold up unchanged for at least a couple of years, customers will probably find themselves paying even more in a shorter term. The thing is, they have no idea – yet.

Multiple tiers

Netflix has had a tier system instituted for a while now. While the Standard tier is the more popular option, it’s not the only one. Let’s look at the breakdown below:

Basic tier:

-$8.99

-Standard definition, one screen

Standard tier

-$12.99

-High definition, two screens simultaneously

Premium tier:

-$15.99

– 4K Ultra HD, four screens at a time.

As previously mentioned, the most popular tier is the standard one – which is suitable for families and offers a comfortable 1080p HD image quality. The basic plan is almost designed to feel underwhelming in an era where high definition has become the norm. However, one can’t forget that SD itself used to be the norm. What’s to say that HD won’t eventually be outdated as well? Enter: the Premium tier.

4K Ultra HD – the next norm

4k Ultra HD is poised to become the industry norm. Already hugely popular, 4,000-pixel-count format TVs is more accessible than ever – costing a hefty few thousand dollars upon its release back in 2012, which is now down to a few hundred in 2019.

Netflix has managed to stay on the avant-garde of the innovation race once more, having already instituted a 4K streaming subscription option in its Premium tier. For $15.99, clients will be able to upgrade the quality of their streamed content to be up to par with their TVs capacities. In the end, a simple pop-up upon booting the app on a new TV will be all it takes for clients line up Netlfix’s arcs a little more – this time without much hesitation or complaints.